loci vs Boulevard
Franchise-grade quality. Not franchise-grade pricing.
Boulevard starts at $176/month with mandatory 12-month contracts. loci delivers comparable quality at $79/month, no commitment required.
The pricing gap
What you actually pay in year one
All-in costs, no fine print.
Boulevard Essentials
$2,607
Year one cost + 12-month contract
Boulevard Premier
$4,011
Year one cost + 12-month contract
Boulevard Prestige
$5,415
Year one cost + 12-month contract
loci Professional
$948
Year one cost, no contract
loci Founding Price
$588
Year one cost (first 50 salons)
$3,063
Save in year one switching from Boulevard Premier to loci
The contract trap
Why commitment shouldn't be a condition of software
Boulevard locks you in. loci leaves the choice to you.
Boulevard's approach
- ×12-month commitment required
- ×$495 onboarding before you’ve used the product
- ×2–4 week implementation timeline
- ×Locked in even if you’re dissatisfied
- ×Early termination costs apply
loci's approach
- ✓No contract. Ever.
- ✓No onboarding fee
- ✓Under 20 minutes to first booking
- ✓Cancel anytime, no questions
- ✓Import your clients for free
Honest positioning
Where Boulevard excels
Boulevard is premium for a reason. Here's what they do exceptionally well.
Precision Scheduling AI
Boulevard’s revenue-optimizing appointment intelligence is genuinely unique. If you’re running $5M+ annually, their AI scheduling ROI can justify the premium price.
HIPAA compliance (today)
Boulevard meets HIPAA requirements right now, making them the choice for high-end med spas. loci is building toward HIPAA compliance for med spa support, with targeted availability in 2027.
Ecosystem integrations
Native connections to Klaviyo, QuickBooks, and Shopify. If your workflow depends on these specific tools, Boulevard’s depth matters.
Institutional backing
$800M valuation (2024 funding round), $80M Series D, and thousands of active customers. Boulevard has the stability and resources of an established enterprise player.
Feature-by-feature
The honest comparison
Every feature, every detail. No hiding in footnotes.
| Feature | loci | Boulevard |
|---|---|---|
| Starting price per month | $79 | $176 |
| No contract required | Yes | No (12 months) |
| Onboarding fee | $0 | $495 |
| Payment processing rate | 2.6% flat | 2.65%–3.65% + 15¢ |
| Multi-location | Native | Yes |
| Service versioning | Yes | No |
| Booth renter management | Yes | No |
| AI intelligence | Deep | Precision Scheduling |
| HIPAA compliance | 2027 | Yes |
| Calendar & booking | Yes | Yes |
| Client management | Yes | Yes |
| Loyalty programs | Yes | Yes |
| Gift cards | Yes | Yes |
| SMS & messaging | Yes | Yes |
| Forms & intake | Yes | Yes |
| Design quality | Premium ★★★★★ | Premium ★★★★★ |
| Mobile app | Yes | Yes |
| Reporting & analytics | Yes | Yes |
The real talk
Who should choose which platform
We're honest about who Boulevard works best for \u2014 and who we're built for.
Choose Boulevard if you:
- ▪Run a high-end med spa needing HIPAA compliance today
- ▪Process $5M+ annually where Precision Scheduling ROI justifies the cost
- ▪Need native integrations with Klaviyo, QuickBooks, or Shopify
- ▪Value institutional backing and established enterprise stability
- ▪Can commit to a 12-month contract
Choose loci if you:
- ▪Want quality without the luxury price tag
- ▪Refuse to sign 12-month contracts
- ▪Operate multiple locations or manage booth renters
- ▪Need transparent, all-inclusive pricing
- ▪Want to get up and running in under 20 minutes
- ▪Value service versioning and accurate historical reporting
Questions answered
Frequently asked questions
Common questions from salon owners comparing loci and Boulevard.
“We were paying $293/month on Boulevard and couldn't justify it as we grew. loci gave us everything we needed at a fraction of the cost, plus multi-location support that Boulevard wanted to charge extra for.”
Sophia \u2014 Owner, Meridian Salon Studios (Los Angeles, CA)
Competitor pricing verified as of February 2026. Prices may change — visit each provider's website for current rates.
Ready to see the difference for yourself?
Take loci for a test drive. Setup takes under 20 minutes, you can import your clients and booking history in minutes, and there's no contract or commitment required.