Why salon owners are switching

Your salon deserves software built for beauty

Frustrated with add-on fees, marketplace commissions, or software that caps out when you grow? You're not alone. Here's why salon owners across the US are making the switch to loci.

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$79

per month, everything included

marketplace commissions, ever

2.6%

flat payment processing

<20

minutes to your first booking

Sound familiar?

The frustrations that drive salon owners to switch

We've heard these stories from salon owners everywhere. If any of these feel familiar, you're in the right place.

“My bill keeps going up with add-ons”

You signed up for $30/month, but after forms, marketing, text messages, and integrations, you’re paying $120+ for features that should just be included.

Common with Vagaro users

“They take a cut of my clients”

Marketplace commissions of 20–30% on new bookings mean the platform profits every time you grow. Your own marketing brings clients in, but you’re still charged.

Common with Fresha & Booksy users

“I outgrew it and now I’m stuck”

The app was perfect for a solo chair. But when you added a second location and more stylists, things broke down — team caps, no multi-location dashboard, no cross-location reporting.

Common with GlossGenius users

“Prices changed on old appointments”

You updated a service price and suddenly historical appointments show the wrong numbers. Reports are off. Payroll is wrong. Nobody built versioning into their system.

Universal across all competitors

“It costs more than my rent to run my software”

Premium salon software starts at $176/month with mandatory annual contracts and $495 onboarding fees. Beautiful, yes. But you shouldn’t need a luxury budget for quality tools.

Common with Boulevard users

“It wasn’t built for salons”

Generic scheduling software that also handles yoga studios, pet groomers, and plumbers doesn’t understand chair views, booth renters, color formulas, or how a stylist’s day actually works.

Common with Square users

The loci difference

Built by a salon owner. Designed for yours.

loci was born from real frustration with existing salon software. Every feature exists because a real salon owner needed it.

💰

All-inclusive pricing

$79/month for your entire salon. Forms, SMS, loyalty programs, AI intelligence, gift cards, marketing — all included. No add-ons. No surprises on your bill.

✨

Design that feels like your salon

Clean, modern, intentional. Our design was inspired by Linear, Stripe, and Apple Health — because your software should feel as refined as the experience you create for your clients.

📍

Multi-location from day one

Cross-location reporting, brand controls, unified client data. Whether you’re opening your second chair or your twentieth location, loci scales with you — no custom pricing calls required.

🧠

AI that understands your business

Client intelligence dashboards with 15 metrics. Staff game plans and raise recommendations. AI intake forms that replace $34–99/month JotForm subscriptions. Intelligence built for how salons actually work.

🪑

Built for booth renters

The only salon software with true booth renter management — privacy isolation, separate payment routing, lease generation, and rent tracking. Because 40% of stylists are independent.

📋

Service versioning (only in loci)

Update a service price and every historical appointment keeps its original data. Reports stay accurate. Payroll stays correct. No other salon software does this.

“I was paying $120 a month on Vagaro with all the add-ons and it still didn't do half of what I needed for two locations. loci gives me everything for $79.”

Trinity \u2014 Owner, Blonde Voyage Salon (Temecula & San Diego, CA)

How loci compares

The honest comparison

We'll show you the real numbers \u2014 not the fine print. Here's how loci stacks up against the platforms salon owners are switching from.

Feature	loci	Vagaro	GlossGenius	Fresha	Boulevard
Monthly cost (5 stylists)	$79	~$120+	$48	~$75+ fees	$293
All features included	Yes	Add-ons	Yes	Fees	Yes
Marketplace commission	Never	None	None	20%	None
Payment processing	2.6% flat	2.2–2.6%	2.6% flat	2.29%+$0.20	2.65%+15¢
Multi-location	Native	Custom $	9 max	Yes	Yes
Service versioning	Yes	No	No	No	No
Booth renter management	Native	Partial	No	Partial	No
AI intelligence	Deep	Basic	Basic	No	Yes
Design quality	★★★★★	★★★	★★★★★	★★★★	★★★★
Contract required	None	None	None	None	12 months

Detailed comparisons

See exactly how loci compares to your current software

We've done the deep research so you don't have to. Pick your current platform for a detailed, honest side-by-side.

loci vs Vagaro

Same power, better design, transparent pricing.

Tired of add-on fees pushing your bill past $120/month? See the real cost breakdown and what you get with loci instead.

Read comparison

loci vs GlossGenius

The beauty you love, plus the features you need to scale.

GlossGenius is gorgeous — but what happens when you outgrow 9 team members? See how loci picks up where GlossGenius leaves off.

Read comparison

loci vs Fresha

Your clients. Your data. Zero commissions.

Fresha charges 20% commission on marketplace clients. loci helps you get discovered organically — and keeps 100% of your revenue yours.

Read comparison

loci vs Boulevard

Franchise-grade quality. Not franchise-grade pricing.

Boulevard starts at $176/month with 12-month contracts. loci delivers comparable quality at $79/month with no commitment required.

Read comparison

Transparent pricing

One price. Everything included.

No add-ons. No marketplace commissions. No surprises. Every tier includes every feature.

Starter

$29/mo

1 stylist, 1 location. All features included — calendar, payments, AI, booking page, SMS, loyalty, reports.

All features included

Ready to see what your salon could look like on loci?

Set up your salon in under 20 minutes. Import your clients from any competitor. No contract, cancel anytime.

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