Competitor comparison

loci vs GlossGenius

The beauty you love, plus the features you need to scale.

GlossGenius is gorgeous and great for solo practitioners. But when you grow past a small team, you need more. loci picks up where GlossGenius leaves off.

Great minds

What we have in common

Both loci and GlossGenius were built with the same core belief: beauty software should be beautiful. This is mutual respect.

★★★★★

Design quality comes first

GlossGenius sets the design benchmark for salon software. loci was built with the same commitment to warm, intentional design. Your booking page will be just as beautiful.

2.6%

Flat payment processing

Both charge 2.6% flat for payments — no hidden per-transaction fees. Your payment costs are predictable and fair.

Built for salons, not spreadsheets

Both understand chair views, stylist workflows, and client relationships. Neither tries to force you into a generic booking model. The software works how your salon actually works.

The key differences

Where loci goes further

GlossGenius excels at single location + small team. loci is built to scale with you at every stage \u2014 and never charge custom pricing to do it.

Scaling

Multi-location without limits

GlossGenius caps out at ~9 team members across a single location. After that, you need custom pricing or to build a workaround.

loci: Unified dashboard for 50+ locations with cross-location reporting, brand controls, and inventory sync. $79/month per location. No custom pricing.

Interface

Desktop experience that doesn’t sacrifice

GlossGenius is mobile-first to a fault — desktop feels like an afterthought. Salon owners manage from both phone and computer.

loci: Equally powerful on desktop and mobile. Drag-and-drop scheduling, bulk operations, and reporting are all optimized for the screen you’re using.

Independent stylists

Booth renter management

GlossGenius doesn’t offer it. If you work with booth renters or independent contractors, you’re managing payments and data separation manually.

loci: Privacy isolation, separate Stripe Connect accounts, automatic lease generation, and rent tracking built in. Perfect for hybrid salon + booth renter model.

Data integrity

Service versioning (only in loci)

Change a service price in GlossGenius and all historical appointments get corrupted. Reports are wrong. Your data doesn’t reflect what actually happened.

loci: Every historical appointment keeps its original price and details. Change a price and only future bookings are affected. Accurate data, always.

Intelligence

AI depth built for salons

GlossGenius has a basic AI Growth Analyst. Helpful for trends, but limited to top-level insights.

loci: Client intelligence (15 metrics), staff game plans with raise recommendations, what-if revenue simulators, and AI-powered intake form builder. Deep insights tailored to salon economics.

Value

All-inclusive at every scale

GlossGenius Platinum (with multi-team features) is $148/month. For a small team, that’s a steep price jump.

loci Professional: $79/month with everything included — multi-location, AI intelligence, booth renter management, service versioning, 2-way SMS, gift cards, loyalty, forms, and more. Less than half GlossGenius Platinum.

Head to head

Feature comparison

Here's the detailed breakdown. Scroll to compare every feature across both platforms.

FeaturelociGlossGeniusDetails
Solo pricing$29/mo$24/moGlossGenius is cheaper for solo. loci grows with you.
Team of 5$79/mo$48/moloci covers unlimited stylists. GlossGenius starts hitting limits.
Premium tier$79/mo$148/moloci Professional includes everything. GlossGenius Platinum is double.
Payment processing2.6% flat2.6% flatBoth are fair and transparent.
Calendar & schedulingYesYesBoth excellent. Chair view, drag-and-drop, all included.
Multi-locationNative, unlimitedLimited (9 max)loci scales freely. GlossGenius needs workarounds past 9 people.
Booth renter managementYesNoloci: Privacy, separate payments, lease generation.
Service versioningYesNoloci preserves historical data. GlossGenius prices corrupt history.
AI intelligenceDeepBasicloci: 15 metrics, staff plans, simulators. GlossGenius: Growth analyst only.
Forms builderAI-poweredBasicloci: AI-generated intake forms. GlossGenius: Standard forms.
2-way SMSYesLimitedloci: Full 2-way. GlossGenius: More basic messaging.
Loyalty programsYesYesBoth have loyalty. loci includes more customization.
Gift cardsYesNoloci: Built in. GlossGenius: Not available.
Client importYesYesBoth support importing. loci has a GlossGenius preset.
Mobile appiOS + AndroidYesBoth have solid mobile experiences.
Desktop app/webFull-powered webLimitedloci: Desktop is equally powerful. GlossGenius: Mobile-first.
Design quality★★★★★★★★★★Both beautiful. Different aesthetics, same polish level.
No contract requiredYesYesBoth month-to-month, cancel anytime.

Your growth trajectory

What happens as you scale?

GlossGenius is perfect for the first two stages. But what happens at 10 team members? At 2 locations?

1

Solo

Just you

2

Small team

2–9 stylists

3

Multi-chair

10+ stylists

4

Multi-location

2–5 locations

5

Franchise

50+ locations

GlossGenius covers

Stage 1: Solo

Stage 2: Small team

Stage 3+: Hits limits

Custom pricing required

loci covers all

Stage 1: Solo

Stage 2: Small team

Stage 3: Multi-chair

Stage 4: Multi-location

Stage 5: Franchise

Switching from GlossGenius to loci

Quick, painless, and your data comes with you. Keep your beautiful booking page aesthetic \u2014 loci's design quality matches GlossGenius, with more customization options.

1

Use the GlossGenius import preset

Our import wizard maps your data automatically.

2

Clients, appointments, and settings import automatically

Everything transfers cleanly.

3

Set up your loci booking page (under 20 minutes)

Match your brand, customize your look.

4

Update your booking link. Done.

You’re live with loci.

Questions

Frequently asked

Competitor pricing verified as of February 2026. Prices may change — visit each provider's website for current rates.

Ready to grow beyond GlossGenius?

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