Direct comparison

loci vs Vagaro

Same power, better design, transparent pricing. Vagaro's add-ons push your real costs past $120/month. loci delivers everything for $79/month \u2014 no surprises.

Transparent pricing

The real cost breakdown

Vagaro's base price looks reasonable until add-ons stack up. Here's what most multi-location salons actually pay.

Vagaro actual cost

Base plan$30
Online forms+$10
Marketing tools+$20
Text messaging+$20
QuickBooks sync+$30
Payroll processing+$34

Total monthly cost

~$120+

Plus payment processing fees (2.2\u20132.6%)

loci all-in-one

Everything included

$79

Online booking
Forms & intake
SMS & email marketing
Multi-location dashboard
Staff management
AI intelligence
Loyalty & gift cards
Payment processing (2.6%)
Booth renter tools
Service versioning
Unlimited integrations

No add-ons. No surprises. Cancel anytime.

Feature by feature

The detailed comparison

We've broken down every feature that matters to salon owners. Here's the honest truth about how we stack up against Vagaro.

FeaturelociVagaro
Monthly cost$79/mo (all-in)$30 base + $114 add-ons
Payment processing fee2.6% flat2.2–2.6%
Marketplace commission0% — never0%
Calendar & schedulingFull-featuredYes
Client managementComplete CRMBasic
Online booking pageSEO-optimizedYes
Multi-location supportNativeExtra cost
Staff managementAdvancedBasic
Online paymentsYesYes
SMS messaging2-way includedAdd-on ($20)
Email marketingFull suiteAdd-on ($20)
Forms & intakeAI-powered includedAdd-on ($10)
Loyalty programNativeNo
Gift cardsFull integrationNo
Booth renter managementComplete suitePartial
Service versioningYes (only loci)No
AI intelligenceDeep insightsMinimal
Reporting & analyticsAdvancedBasic
QuickBooks syncYesAdd-on ($30)
Payroll integrationIncludedAdd-on ($34)
Design quality★★★★★★★★
Mobile appStaff app includedYes
API accessFullLimited
Contract requiredNoNo
Cancel anytimeYesYes

The honest breakdown

Where each platform shines

All-inclusive pricing

loci includes everything at $79/month. Vagaro forces you to cherry-pick add-ons, making the real cost unpredictable.

loci wins

Design & user experience

loci was designed by salon owners. It’s intuitive, beautiful, and built for how you actually work. Vagaro feels functional but dated.

loci wins

Multi-location management

loci has a unified dashboard for all your locations. Vagaro requires custom pricing to see everything together.

loci wins

AI-powered features

loci includes AI intake forms, client intelligence, and staff recommendations. Vagaro’s AI features are minimal and not included.

loci wins

Booth renter management

loci has full booth renter isolation, separate payments, and lease tools. Vagaro offers partial support.

loci wins

Service versioning

Update a price in loci and historical data stays accurate. Change a price in Vagaro and historical reports break. Only loci has this.

loci wins

Marketplace size

Vagaro has a marketplace of ~5 million users (based on publicly available app store data and company communications) and can drive discovery through their platform. loci focuses on your own brand and SEO.

Vagaro wins

International presence

Vagaro operates in multiple countries with localized support. loci is currently US-focused.

Vagaro wins

Lending programs

Vagaro Capital offers small-business loans to qualifying salons. loci currently doesn’t offer lending (but integrates with standard providers).

Vagaro wins
I was paying $120 a month on Vagaro with all the add-ons and it still didn't do half of what I needed for two locations. My stylists hated the interface. loci gives me everything for $79.

Trinity \u2014 Owner, Blonde Voyage Salon (Temecula & San Diego, CA)

Trinity's original pain points: \u201CThe interface felt clunky and outdated. I couldn\u2019t see both my locations in one dashboard \u2014 I had to log in and out to check appointments. My stylists complained that it was slow and unintuitive. And the add-on creep never stopped \u2014 every month something new was behind a paywall.\u201D

Made for Vagaro users

Switch in under 20 minutes

loci has a Vagaro import preset built right into our client import wizard. Your data moves over seamlessly, and you can go live immediately.

1

Export from Vagaro

Download your client list and appointment history directly from Vagaro’s export tool.

2

Import to loci

Use our Vagaro preset. Upload your file and we’ll automatically map your data correctly.

3

Verify your data

Review your clients, services, and staff. Make any adjustments you need.

4

Go live

Activate your new booking page and start accepting appointments in loci.

No contract means you can try risk-free. If loci isn't right for you, cancel anytime. But we think you'll love it.

Questions?

Questions from Vagaro switchers

Competitor pricing verified as of February 2026. Prices may change — visit each provider's website for current rates.

Ready to stop overpaying for salon software?

See what $79/month actually includes. Import your Vagaro data. Try loci risk-free with no contract.